The Real Estate Bloggers

If we keep trying to stimulate the market, that’s the definition of insanity.”

Posted: 07 Sep 2010 07:30 AM PDT

Read this and just nod your head.

As the economy again sputters and potential buyers flee — July housing sales sank 26 percent from July 2009 — there is a growing sense of exhaustion with government intervention. Some economists and analysts are now urging a dose of shock therapy that would greatly shift the benefits to future homeowners: Let the housing market crash.

When prices are lower, these experts argue, buyers will pour in, creating the elusive stability the government has spent billions upon billions trying to achieve.

“Housing needs to go back to reasonable levels,” said Anthony B. Sanders, a professor of real estate finance at George Mason University. “If we keep trying to stimulate the market, that’s the definition of insanity. via the NY Times

Translated: Buyers are not stupid.

They will not overpay for such a big purpose unless they feel that they are making a long term decision that they can re-coup. We need realistic prices for a realistic market to emerge devoid of government intervention and manipulation.

Thanks for reading this post. If you would like to see more articles like this, please come visit The Real Estate Bloggers. where it was originally published.

If we keep trying to stimulate the market, that's the definition of insanity."

Robert Shiller Sees Potential Double Dip For Real Estate Market The real estate market is bumping along the bottom according...
Let The Market Determine Home Prices, Not Government For the past couple of years I have turned into...
Does Residential Real Estate Market Face a Double Dip? There is concern that the residential real estate market could...

Sex Sells is New Marketing Campaign For Charlotte Real Estate Agency

Posted: 07 Sep 2010 06:17 AM PDT

Sexyrealestateagent Sex Sells is an adage that has been around for a long time.

We also know that being attractive in real estate is never been a hindrance for an agent.

However for an agency to build their marketing campaign around how sexy their agents are does not make sense for a number of reasons. First, even though people tend to like to be around attractive people, when buying and selling a house competency should be the driving factor.

Secondly, the process of real estate sales includes a great deal of alone time in the car or homes with the buyer and the agents. If my marketing campaign was based upon how hot my agents are there is a good chance that a wacko will come out of the woodwork eventually.

You know the wacko who will attack an agent. It is one of the bigger fears in the industry and by promoting the agents based upon the concept sex sells, it will attract those looking for sex?

This marketing tactic, even in slow times, just does not make a great deal of sense to me.

What do you think of this Charlotte, North Carolina agency using sexy agents as a key marketing technique?

Nick Peters used to run a regular real estate firm catering to the rich. Then the economy tanked, and it became a lot harder to sell those kinds of houses.

So Peters decided he and his agents, including his wife, should project success by taking special care with their appearance. They began dressing in expensive, provocative clothes.

And he says clients automatically started acting differently.

“They reacted to us very differently. The guys started calling the women. The women, just me,” Peters says.

But they also stopped calling his less attractive employees. So Peters says he got rid of them.

“People want to work with other people that they’re in all honesty attracted to,” Peters says, shrugging. via WBTV

Thanks for reading this post. If you would like to see more articles like this, please come visit The Real Estate Bloggers. where it was originally published.

Sex Sells is New Marketing Campaign For Charlotte Real Estate Agency